April 24, 2021: Jimmy Hendricks experiences, part one

The merchandising whiz joined Super League charged with changing the way the game operates in that area. He left after the 1996 court defeat.

THE first time a Two Tribes interviewee told me that I must speak to Jimmy Hendricks, I thought I was hearing things.

Then his name was spelt out to me.

Jimmy was a Kiwi who’d come to Australia via Sony Music and who signed up to head up Super League’s merchandising arm.

Merchandising was in it infancy with the NSWRL but it was still obvious to Hendricks …