January 15, 1996: When sponsorships became "partnerships"

It was a smart media conference from Super League to announce the naming rights sponsor for the World Nines.

Jan 15, 2022

∙ Paid

Interesting yarn, this one.

I have no recollection of writing it but it was pretty smart arse from 28-year-old me. Of course, the Herald would not want to run a straight sponsorship announcement story and if they did it would go for precisely one paragraph.

So I turned it into a “someone will die in this heat” parody and it turned out OK.

It would seem to …

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