January 15, 1996: When sponsorships became "partnerships"
It was a smart media conference from Super League to announce the naming rights sponsor for the World Nines.
Interesting yarn, this one.
I have no recollection of writing it but it was pretty smart arse from 28-year-old me. Of course, the Herald would not want to run a straight sponsorship announcement story and if they did it would go for precisely one paragraph.
So I turned it into a “someone will die in this heat” parody and it turned out OK.
It would seem to …